Story

Products

Peeps

Connect

Story

100+ Years of Confectionery Excellence

In 1907, Maud Borup began making candy in her home in St. Paul, Minnesota. With urging from family and friends, she opened a counter in Holm & Olson Flower Shop in St. Paul and soon was in business for herself. Over the years the business grew and created such a loyal customer base that standing orders were continually filled as new generations took over.

Maud Borup Today

Maud Borup remains a woman-owned company focused on quality products, creative design, and reliable service. We sell wholesale to buyers at mass, specialty, grocery, club, drug, and online stores. Everyone can enjoy gourmet sweet treats and savory snacks reminiscent of Maud's favorite recipes at an affordable price.

Buyers can request unique flavor profiles and packaging designed to match seasonal style guides. Confectionery and savory food gifts are created to fit store needs and customer preferences. We partner with retailers to identify market trends and areas of expansion, then assist with development and forecasting, to support and strengthen the merchandising process.

Choose from branded, private label and licensed assortments that go beyond sweets, including spices and sauces, beverage mixes, baking kits, snacks, and breakfast favorites - available as a seasonal food gift or in the everyday aisle. Contact us to review our latest assortments.