News
Now Available at Target: Celebrations Collection
Maud Borup® Launches Celebrations Collection of Chocolates, Gummies, and Cotton Candy at Target
(Minneapolis, MN) May 29, 2026 – Maud Borup, a B Corp certified, woman-and veteran-owned candy, confections, and food gift company, today announced a curated nine-piece collection of chocolate, gummy, and cotton candy giftables to celebrate everyday moments and special occasions is now available in the everyday aisle at Target stores.
Handmade and/or packed in the United States using fairtrade chocolate, the collection includes items that are fat free, nut free, and gluten free with packaging that has an area to personalize a greeting or message for the recipient.
“Candy is fun. It creates experiences and sparks joy,” said Christine Lantinen, president and owner of Maud Borup. “This line was designed for gift giving — delivering a smile to someone special. Whether you’re treating yourself or recognizing a co-worker, it’s meant to feel personal.”
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The Maud Borup branded Celebrations Collection includes:
Give every day a little extra sparkle with our Dubai Style Pistachio Crunch Bar. It’s an indulgent Fair Trade milk chocolate bar filled with a luxe pistachio crème and crunchy kadayif for a beautifully layered bite. Even better, the package doubles as a celebration ready greeting card featuring a groovy front design and an inside message that reads “turn up the sparkle, today’s your day”. Whether you’re gifting or treating yourself, this bar brings elevated flavor and joyful flair to any occasion.
Celebrate every “Yay!” moment with our Very Berry Cotton Candy Bar. It’s a creamy, berry flavored Fair Trade milk chocolate treat filled with whisps of fluffy cotton candy for a sweet, nostalgic surprise. The front of the package is ready to cheer on any occasion with a bold “Yay!”, while the inside opens to “time to celebrate” and includes space to add your own personal message. Whether it’s a birthday, big win, or a just because moment, this card‑and‑candy combo makes sharing smiles easier (and tastier) than ever.
Bring on the good times (and the sweet vibes) with our Ultimate Gummy Sweet‑erie. This party ready tray is packed with a rainbow of gummies — 10 playful varieties in all — so everyone can find their favorite. From classic gummy bears and sour bites to spicy mangos, froggy gummies, and juicy watermelons, this vibrant assortment is made for sharing and celebrating. With enough to serve about 27, it’s an instant crowd‑pleaser for birthdays, gatherings, or any moment that calls for colorful fun.
Celebrate every sweet moment with our Gummy Bear Quartet. With four delightful compartments, each is filled with distinct gummy bear personalities. Meet Fruity Fran, Sour Sal, Milk Chocolate Maud, and Dark Chocolate Dave, each bringing their own flavor and charm to the party. From bright fruity gummies to tangy sour bites and Fair Trade chocolate covered classics, this playful assortment brings smiles to gatherings big and small. With enough to serve about nine, it’s an easy, joy‑sparking treat for sharing, gifting, or snacking your way through a celebration.
Make every moment feel like a party with our Cupcake Surprise. This whimsical treat starts with a hollow cupcake made of smooth, Fair Trade milk chocolate — just waiting to be cracked open with the included wooden hammer. Inside, you’ll uncover a festive candy surprise that brings instant smiles to kids and grown‑ups alike. Perfect for birthdays, milestones, or anytime you’re ready to cue the confetti. Crafted to spark joy and shareable fun, it serves up to four and makes celebrations feel extra sweet.
Bring the party to every bite with our Celebration Bar. It’s a jumbo Fair Trade milk chocolate bar loaded with colorful, candy‑stacked toppings. Each oversized bar is dressed up with gummy cupcakes, cookie crumble, chocolatey gems, birthday cake bites, and plenty of confetti for good measure. Break it into pieces to share with the crowd or keep the whole celebration for yourself. Serving up to twelve, it’s a fun, festive showstopper that makes any occasion feel a little more magical.
Get ready for the ultimate gummy adventure with our Ultimate Candy Kit. A celebration sized tackle box filled with a rainbow of sweet, chewy favorites. With individual compartments packed to the brim, this reusable box holds everything from gummy sharks and sour worms to watermelon slices, triple hearts, cupcakes, and more. With enough to serve about 25, it’s perfect for parties, movie nights, crafting candy boards, or gifting to your favorite sweet tooth. And once the gummies are gone, the tackle box lives on — ready to store art supplies, treasures, or your next stash of goodies.
Sweet moments call for sweet treats and our Candy Kit brings all the colorful fun in a perfectly share ready size. Packed in a handy, reusable tackle box style container, this kit features a joyful mix of gummies including sour worms, ice pops, rings, watermelons, bears, cupcakes, ice cream cones, and rainbow belts. With enough to serve 12, it’s great for parties, gifting, movie nights, or creating your own mini candy board. Once the gummies are gone, the box can be used again for crafts, treasures, or whatever sparks joy.
Celebrate every sweet moment with our Gummy Sweet‑erie. A share ready rainbow tray filled with playful gummies in a variety of flavors and shapes. With gummy bears, spicy mangos, hearts, sour bites, eggs, frogs, sharks, and alligators, there’s a little something for everyone in this colorful mix. Serving about 12, it’s perfect for parties, gifting, or turning any ordinary day into a mini celebration. This tray is sure to bring instant joy wherever it goes.
What We Do
We create seasonal sweets, snacks, and food gifts for retail partners and specialty stores nationwide. And because innovation and sustainability are as fundamental as quality and taste, most of our day-to-day operations culminate in a zero landfill waste facility.